Position Summary

The Associate Director of Sales plays a pivotal role in driving top-line revenue across Entertainment, Corporate, and High-End Leisure segments through proactive sales leadership, strategic account management, and high-touch relationship building. This position partners closely with the Director of Sales to develop and execute revenue strategies that align with the hotel’s brand positioning, market opportunities, and long-term growth objectives.

The ideal candidate is commercially astute, relationship-driven, highly organized, and experienced in luxury or upper-upscale hospitality, with a strong network across entertainment, corporate, and premium leisure markets.

Key Responsibilities – Entertainment, Corporate & Leisure Sales

       •    Proactively solicit, manage, and grow a diversified portfolio of entertainment, corporate, and leisure accounts to maximize room revenue, length of stay, and market share

       •    Drive entertainment business including film, television, music, fashion, and media-related stays, long-term productions, and VIP travel

       •    Manage and grow corporate negotiated accounts, executive travel, and senior-level relationships

       •    Support and oversee high-value leisure and extended-stay opportunities, including VIP, UHNW, and agency-driven business

       •    Identify and pursue new business through prospecting, networking, referrals, and strategic partnerships

       •    Conduct sales calls, site inspections, presentations, and client entertainment aligned with brand standards

       •    Travel as required for sales calls, market visits, industry events, and relationship development

Key Responsibilities – Group & Account Strategy

       •    Oversee and support group business conversion and execution, partnering with Events and Operations teams

       •    Negotiate and manage corporate, entertainment, and group contracts, including RFPs, preferred partnerships, and long-term agreements

       •    Monitor account production, pace, and pickup to ensure performance aligns with revenue goals

       •    Identify displacement opportunities and optimize mix across entertainment, corporate, leisure, and group segments

Key Responsibilities – Revenue & Strategy Collaboration

       •    Work closely with Revenue Management to align pricing, availability, and displacement strategy

       •    Support annual budgeting, forecasting, and segment strategy development

       •    Prepare and present regular sales reports, account reviews, and performance updates

Key Responsibilities – Internal Coordination

       •    Collaborate with Reservations, Front Office, Revenue, Events, and Operations to ensure seamless execution of all accounts and VIP stays

       •    Maintain accurate account profiles, rate loading, and production tracking in PMS and CRM systems

       •    Communicate key account details, VIP arrivals, long stays, and special arrangements internally

Brand Representation

       •    Represent the hotel at industry events, premieres, fashion weeks, trade shows, and client functions

       •    Uphold and embody the hotel’s luxury positioning, service culture, and brand standards in all interactions

Qualifications & Experience

       •    Minimum 3–5 years of experience in luxury or upper-upscale hotel sales

       •    Strong background in entertainment, corporate, and/or high-end leisure sales

       •    Proven track record of achieving or exceeding revenue goals

       •    Experience managing RFPs, negotiated rate programs, and group contracts

       •    Excellent negotiation, communication, and relationship-building skills

       •    Proficiency in hotel systems such as Opera, Delphi, or similar CRM platforms

       •    Ability to work independently while collaborating with a senior leadership team

Personal Attributes

       •    Polished, confident, and client-focused presence

       •    Strategic thinker with strong commercial and market instincts

       •    Proactive, adaptable, and solutions-oriented

       •    Highly organized and detail-driven

       •    Passion for luxury hospitality, service excellence, and relationship building